Danish West India and Guinea Company
Company | Defunct
1672 CE to 1754 CE
Worlds
The Great Crossroads
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Christian IV (reigned 1588–1648) had first initiated the policy of expanding Denmark's overseas trade, as part of the mercantilist trend then popular in European governing circles.
Denmark had established its own first colony at Tranquebar, or Trankebar, on India's south coast, in 1620.
In the Caribbean Denmark had started a colony on St Thomas in 1671 and St John in 1718, and purchases Saint Croix from France in 1733.
Denmark maintains its Indian colony, Tranquebar, as well as several other smaller colonies there, for about two hundred years.
The Danish East India Company operates out of Tranquebar.
During its heyday, the Danish East Indian Company and the Swedish East India Company import more tea than the British East India Company—and smuggled ninety percent of it into Britain, where it sells at a huge profit.
Both of the Scandinavia-based East India Companies fold during the course of the Napoleonic Wars.
Denmark also maintains other colonies, forts, and bases in West Africa, primarily for the purpose of slave-trading.
Eastern West Indies (1732–1743 CE): Danish Expansion and the St. John Slave Insurrection
Danish Colonization and Plantation Economy
Between 1732 and 1743, Denmark expanded its Caribbean holdings significantly. Having established colonies on St. Thomas in 1671–1672 and St. John in 1683 (though British claims lingered until 1718), Denmark acquired Saint Croix from France in 1733, completing the trio known today as the United States Virgin Islands.
Due to the lack of local labor resulting from the near-total disappearance of indigenous populations, Denmark relied heavily on enslaved Africans. Attempts to use Danish indentured servants or young emigrants proved insufficient, prompting increased reliance on the transatlantic slave trade. From 1660 to 1806, approximately 85,000 enslaved Africans were transported on Danish ships, primarily through the Danish West India and Guinea Company operating near Accra, Ghana.
The 1733 Slave Insurrection on St. John
By 1733, conditions on St. John were dire due to drought, a severe hurricane, and widespread crop failures. The island’s 1,087 enslaved Africans, mostly from the Akwamu tribe of present-day Ghana, vastly outnumbered the 206 white inhabitants. Many enslaved people from plantations, including the Suhm and Company estates near Coral Bay, began marooning—fleeing plantations due to harsh conditions.
On November 23, 1733, a carefully planned rebellion erupted, led by prominent Akwamu figures such as King June, Kanta, King Bolombo, Prince Aquashie, and Breffu. Rebels, initially admitted into Coral Bay fort under a ruse, swiftly took control after killing most stationed soldiers. A group led by King June maintained control of the fort, while others spread out, capturing estates and killing numerous white settlers.
Battles and Resistance
The rebels intended to establish an independent Akwamu-ruled nation, maintaining sugar production and enslaving non-Akwamu Africans. Moving swiftly from Coral Bay, they targeted the Cinnamon Bay Plantation, encountering resistance from owners John and Lieven Jansen and their loyal enslaved individuals, who eventually escaped to Durloe’s Plantation.
Despite capturing and looting several plantations, rebel advances were halted at Durloe’s Plantation, allowing many planters and their families to flee to safety in St. Thomas.
Suppression and Aftermath
In response, French forces arrived from Martinique on April 23, 1734, providing substantial military strength. By mid-May, these forces successfully reestablished colonial control, returning to Martinique on June 1 and leaving the local militia to pursue remaining rebels. The insurrection ended officially on August 25, 1734, with the capture of surviving maroons by Sergeant Øttingen.
The rebellion had lasting impacts, including significant loss of life and property, prompting many landowners to relocate to St. Croix. Notably, Franz Claasen, an enslaved individual loyal to the van Stell family, was deeded the Mary Point Estate in recognition of his role in alerting the family and facilitating their escape. Recorded officially on August 20, 1738, Claasen became the first documented free colored landowner on St. John.
Conclusion
The era 1732–1743 dramatically reshaped the Eastern West Indies. Denmark solidified its territorial presence, yet faced intense internal conflict exemplified by the 1733 slave rebellion on St. John. This rebellion underscored the profound tensions inherent within plantation-based economies, significantly influencing future colonial policies and social dynamics.
Denmark had started a Caribbean colony on St. Thomas in 1671-72 and St. John in 1683 (though control of the latter had been disputed with Great Britain until 1718).
The Danish Crown’s purchase of Saint Croix from France in 1733 completes the trio that is today known as the United States Virgin Islands.
The Spanish, when first occupying the West Indies, had used the indigenous people as slave labor but disease, overworking, and war wiped out this source of labor.
When the Danes claimed Saint John in 1718, there was no available source of labor on the island to work the plantations.
Young Danish people could not be persuaded to emigrate to the West Indies in great enough number to provide a reliable source of labor.
Attempts to use indentured servants from Danish prisons as plantation workers were not successful.
Failure to procure plantation labor from other sources make importing slaves from Africa the main supply of labor on the Danish West Indies islands.
Export from 1660 to 1806 on ships flying under the Danish flag will total about eighty-five thousand enslaved Africans.
The Danes had embarked in the African slave trade in 1657, and the Danish West India and Guinea Company had by the beginning of the eighteenth century consolidated their slave operation to the vicinity of Accra on the Guinea coast.
The Akwamu are a dominant tribe in the district of Accra.
After the Akwamu king died, rival tribes in the area had attacked the weakened Akwamu nation, and by 1730 the Akwamu had been defeated.
In retaliation for years of oppression, many Akwamu people have been sold into slavery to the Danes and brought to plantations in the West Indies, including estates on St. John.
At the time of the 1733 slave rebellion on St. John, hundreds of Akwamu people are among the slave population here.
Approximately one hundred and fifty Africans are involved in the insurrection, and all of them are Akwamus.
The Danish had in 1718 laid claim to the island of St. John for the purpose of establishing plantations.
One hundred nine plantations with more than a thousand slaves exist on St. John by the time of the 1733 slave rebellion.
Many of St. John's plantations are owned by people from St. Thomas who have estates on that island and do not make their residence on St. John.
Instead, the absentee landowners hire overseers to manage their land on St. John.
The one thousand and eighty-seven enslaved Africans on St. John greatly outnumbers the two hundred and six free white European inhabitants.
The Danish West India Company does not provide a strong army for the defense of St. John.
The number of soldiers stationed on St. John at the time of the slave revolt, besides the local militia, numbers six.
Slaves in the West Indies, including on St. John, in 1733 leave their plantations to maroon in response to harsh living conditions from drought, a severe hurricane, and crop failure from insect infestation.
Slaves from the Suhm estate on the eastern part of St. John, from the Company estate, and other plantations around the Coral Bay area go maroon in October.
The Slave Code of 1733 is written to force slaves to be completely obedient to their owners.
Penalties for disobedience are severe public punishment including whipping, amputation, or death by hanging.
A large section of the code intends to prevent actual marooning and stop slaves from conspiring to set up independent communities.
The Akwamus on St. John do not see themselves as slaves, since in their homeland many were nobles, wealthy merchants or other powerful members of their society; so marooning is a natural response to their intolerable living conditions.
The stated purpose of the 1733 slave insurrection is to make St. John an Akwamu-ruled nation.
These new land owners plan to continue the production of sugar and other crops.
African slaves of other tribal origins are to serve as slaves for the Akwamu people.
The leader of the revolt is an Akwamu chief, King June, a field slave and foreman on the Sødtmann estate.
Other leaders are Kanta, King Bolombo, Prince Aquashie, and Breffu.
According to a report by a French planter, Pierre Pannet, the rebel leaders meet regularly at night to develop the plan.
The 1733 slave insurrection on St. John starts open acts of rebellion on November 23, 1733, at the Coral Bay plantation owned by Magistrate Johannes Sødtmann.
Slaves, admitted into the fort at Coral Bay to deliver wood, have hidden knives in the lots, which they use to kill most of the soldiers at the fort.
One soldier, John Gabriel, escapes to St. Thomas and alerts the Danish officials.
A group of rebels under the leadership of King June stays at the fort to maintain control, another group takes control of the estates in the Coral Bay area after hearing the signal shots from the fort's cannon.
The slaves kill many of the whites on these plantations.
The rebel slaves then move to the north shore of the island.
They avoid widespread destruction of property since they intend to take possession of the estates and resume crop production.
After gaining control of the Suhm, Sødtmann, and Company estates, the rebels begin to spread out over the rest of the island.
The Akwamus attack the Cinnamon Bay Plantation located on the central north shore.
Landowners John and Lieven Jansen and a group of loyal slaves resist the attack and hold off the advancing rebels with gunfire.
The Jansens are able to retreat to their waiting boat and escape to Durloe's Plantation.
The loyal Jansen slaves are also able to escape.
The rebels loot the Jansen plantation and then move on to confront the whites held up at Durloe's plantations.
The attack on Durloe's plantation is repelled, and many of the planters and their families escape to St. Thomas.
Two French ships had arrived on April 23, 1734 at St. John with several hundred French and Swiss troops to try to take control from the rebels.
With their firepower and troops, by mid-May they have restored planters' rule of the island.
The French ships return to Martinique on June 1, leaving the local militia to track down the remaining rebels.
The slave insurrection ends on August 25, 1734, when Sergeant Øttingen captures the remaining maroon rebels.
The loss of life and property from the insurrection causes many St. John landowners to move to St. Croix.
Franz Claasen, a loyal slave of the van Stell family, is deeded the Mary Point Estate for alerting the family to the rebellion and assisting in their escape to St. Thomas.
Franz Claasen's land deed is recorded August 20, 1738 by Jacob van Stell, making Claasen the first 'Free Colored' landowner on St. John.
Eastern West Indies (1744–1755 CE): Colonial Warfare and Shifts in Territorial Control
War of the Austrian Succession in the Caribbean
Between 1744 and 1755, the War of the Austrian Succession extended European conflicts into Caribbean colonial territories, intensifying military confrontations and strategic maneuvering. British forces from Saint Kitts invaded the French-controlled half of neighboring Saint Martin in 1744, occupying it until the Treaty of Aix-la-Chapelle in 1748.
French Invasion of Anguilla
In retaliation, a French fleet led by Commodore La Touché, consisting of two royal frigates, three privateers, and two Dutch support vessels, departed Martinique in late May 1745 to capture Anguilla. The British defenders, comprising around 150 militia and regular soldiers under Governor Arthur Hodge, fortified their position despite being outnumbered.
On May 21, the French forces, numbering 759 men, landed unexpectedly at Rendezvous Bay, achieving initial surprise. However, Governor Hodge strategically positioned British defenders along a narrow path, resulting in a highly effective ambush. British forces, led by Captain Richardson, inflicted heavy casualties, quickly breaking French ranks. The subsequent British counterattack turned the French retreat into a rout, forcing the attackers back to their ships amid chaos, heavy losses, and drownings.
The French fleet withdrew to Martinique following the battle, leaving behind at least 100 French casualties, including notable officers such as Commodore La Touché's second captain, the first lieutenant of another frigate, Captain Rolough of a privateer, and the son of the Governor of Saint Barthélemy. La Touché himself was wounded and later negotiated unsuccessfully for prisoner exchanges. The British, suffering only seven casualties, captured two French colors, firearms, grenades, and swivel guns, rewarding the enslaved Africans who aided in their defense efforts.
Treaty of Aix-la-Chapelle and Colonial Adjustments
The Treaty of Aix-la-Chapelle (1748) provided minimal clarity regarding territorial claims in the Caribbean, leaving many disputes unresolved. However, the treaty established neutrality for Tobago, Grenada, Saint Vincent, and Dominica, allowing economic access without garrisons. Significantly, France gained definitive control of Saint Luciaas a colony.
Danish Administrative Changes
The Danish presence in the Caribbean, through the Danish West India and Guinea Company, continued its economic prosperity based primarily on the North Atlantic triangular trade. In 1754, administrative control of St. Croix, St. John, and St. Thomas transitioned directly to the Danish crown under King Frederick V, making them royal Danish colonies and marking the end of the Danish West India Company's governance.
Conclusion
The period from 1744 to 1755 in the Eastern West Indies was marked by intense colonial warfare and territorial readjustments. Battles like the decisive British victory on Anguilla demonstrated the volatility of colonial control, while diplomatic outcomes such as the Treaty of Aix-la-Chapelle reshaped political boundaries and colonial policies. Simultaneously, the Danish shift to direct royal governance underscored the evolving complexities and geopolitical significance of the Caribbean colonies.