The objective of Operation Flood, a rural development program, one of the largest of it kind, started by India's National Dairy Development Board (NDDB) in 1970, is to create a nationwide milk grid.It results in making India one of the largest producers of milk and milk products, and hence is also called the White Revolution of India.
It also helps reduce malpractices by milk traders and merchants.
This revolution follows the Indian green revolution and helpsin alleviating poverty and famine levels from their dangerous proportions in India during the era.Gujarat-based Amul (Anand Milk Union Limited) is the engine behind the success of Operation Flood and in turn becomes a mega-company based on the cooperative approach.
Varghese Kurien (the 33-year-old chairman of NDDB in 1970), gives the professional management skills and necessary thrust to the cooperative, and is considered the architect of India's White Revolution (Operation Flood).
His work has been recognized by the award of a Padma Bhushan, the Ramon Magsaysay Prize for Community Leadership, the Carnegie-Wateler World Peace Prize, and the World Food Prize
