Quang Trung stimulates Vietnam's war-ravaged economy by encouraging trade and crafts, ordering the recultivation of fallow lands, reducing or abolishing taxes on local products, and resettling landless peasants on communal lands in their own villages.

Quang Trung also establishes a new capital at Phu Xuan (near modern Hue), a more central location from which to administer the country.

He reorganizes the government along military lines, giving key posts to generals, with the result that military officials for the first time outrank civilian officials.

Vietnamese is substituted for Chinese as the official national language, and candidates for the bureaucracy are required to submit prose and verse compositions in chu nom rather than in classical Chinese.