Haute couture is born with the establishment…
1858 CE
Charles Frederick Worth, an ambitious English dressmaker who has made a name for himself in Paris at Gagelin-Opigez & Cie, has acquired a young Swedish business partner, Otto Gustaf Bobergh, and in 1858 the duo set up in business at 7 rue de la Paix.
Marie Vernet Worth, who had met her husband while both were working at Gagelin, plays a key role from the start, both in the selling of the clothes and in introducing many new customers.
Worth offers a new approach to the creation of couture dresses, offering a plethora of fabrics (some from his former employer Gagelin) and expertise in tailoring.
Worth allows his clients to select colors, fabrics and other details before ever beginning his design process, which is unheard of at this time.